Here are some of the key strategies in order to explore your organization can execute to gain the upper hand in the new healthcare marketing landscape.
1. Be online to gain attention.
Undoubtedly — attention has shifted to the internet. In fact, 88 percent of U.S. adults use the internet today, in contrast to merely 52 percent in the year of 2000, according to data from Pew Research Center. And this trend is not restricted to youngsters: People of USA age 65 and older have been identified as the demographic with the fastest internet usage adoption rate since the year of 2000.